MADE: Meet me at the end of the assembly line is an immersive experience that connects you to the factory workers who assemble the products you love.
In this VR journey, you make a series of choices and develop a relationship with Xiaowu, a real-life factory worker making Apple products in China.
You plunge into Xiaowu’s life, learn about her family, her work, and her most intimate thoughts.
Upon completing their journey, users are offered a call to action: be conscious consumers, and advocate for a living wage for all factory workers. This project amplifies empathy and accountability by showing how your consumer choices influence the real life experiences of a person at the other end of the assembly line.